Don’t you just love Christmas in July? Yeah, me neither. Hallmark does this thing every year where they try and recapture the magic of Christmas by showing their really bad Christmas specials during the hottest part of the year, July. It’s kind of a going against the grain strategy, if you will. In the TV and movie industry they call it “counter-programming”. It’s kind of like when The Avengers Endgame came out last year, and no one will face the might of the Avengers except an intimate love story, hoping to capture some ladies that had no intention of seeing the Avengers.
Hallmark tries it’s best to spread cheer during the really hot, gross disgusting part of the year, when most people are either outside getting sun, going to activities, or inside trying desperately to find SOMETHING to watch. Sometimes it works, and others times, like Christmas in July, it doesn’t.
Unfortunately, some things are just better at spreading things than others. You know, things like viral videos and well, viruses. The flu and colds have been okay at spreading , but not near as good at spreading than this other “viral” thing.
Enough of my thinly veiled reference to plagues, let’s move onto the real plague…Bitter Friday Giftures..
So anyways…
…how is your summer going?
Combing…
…through your drawers?
Getting…
…a haircut?
Kids getting…
…into too many fights?
Kids complaining about…
…having to do too many chores?
Pets…
…not pulling their weight?
Enjoying…
…the great outdoors?
Enjoying a nice…
…movie night out?
Trying to get any…
…sort of connection?
Trying not…
…to get lost on your vacation?
Or get vengeful…
…rage whenever you go outside?
Here’s the perfect solution…
…let’s talk about Christmas right now!
All I know is that humans are social creatures (at least some of us), so they are always spreading something. Whether it is Christmas cheer, peanut butter on bread, or some virus, we just can’t help it. So why not learn how to spread Christmas bitterness in July? There is no reason why bitterness can’t be the latest thing we can spread. Who’s with me?
ARRRRGGGGHHHHHH
Bitter Spread Bitterness Ben
Ben's Bitter Blog 
Can you please help Nollie learn how to dust and vacuum?
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As cute as Nollie is she isn’t a big contributor with the chires.
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Watching movies with snow somehow makes me feel cooler, I might even have to grab the afghan. I don’t want 25 days worth, though. Pretty soon, retailers will be trying to get us to buy presents for everyone… if Christmas once a year is good, twice is better, right? I have a magic wand, what is the spell that makes the bed? LOL. 🙂
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You better be careful. They are going to read this and think…hmmm, that is a great idea! Marketing! Get on this right now!
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)))
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Haha.
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