I’ve spent an awful lot of time this semester hearing a lot of social media “buzzwords”. There is reach, user generated content, remarketing, content curation, funneling, conversions, and native advertising. But there is one word I’ve heard more than any this semester and not really wanting to hear:engagements.
It’s probably because I go to a school where old guys are considered a unicorn, or in my case a Twonicorn, the bitter incarnate of a unicorn, which causes menace and mayhem across the school and has two horns. Either way, I’m considered rare and awful. So why do I keep hearing this word engagement all the time?
Well, because engagements are a way to measure whether your social media campaign is getting likes, comments and shares. And in case you are wondering, none of my social media sites get any engagements. If it wasn’t for my blog, I think I would have the sum amount of engagements on all my social media sites as 1. One time someone yelled at my Facebook for being so boring. Of course I didn’t respond to that because it is so boring.
As I previously mentioned, I go to a school populated mostly by young people and I am in a young people’s program. So along with that, there are a lot of human female and male interactions going on. You know, like this flirting thing, and the fake laughing at the terribly unfunny jokes, and awkward attendance at these date things and the terribly bad attempts to socially engage with one another. Unfortunately, because of the awkward engagementing, it all leads eventually to the actually engaging, like the passage of rings onto one another’s fingers, and promposals that take months to arrange, all day to execute and only one moment to totally screw up. Despite all the collasal flops, somehow some people actually end up engaged. It’s all very jarring and very distracting and disconcerting. There is an upside to all of it though. I get to imagine all the crap that happens to these bitter people as soon as the engagement glow happens. It is glorious and terrible. I wish I could be there to witness the bitterness.
So what kind of engagement wins? Is it the social media engagements that are useless to your social media? Or the other useless engagement that makes you the bitternessest.
Bitter Engagement Ben