You know how most people when they are young have no idea what they want to be when they grow up? Except maybe that they wanted to be a movie star, or a fire fighter, or a ballerina? Surprisingly, I knew exactly what I wanted to be when I grew up. I remember the day it happened. We were in 7th grade and my teacher made us look into careers. The first thing I chose was of course was Accounting, because I am really good at numbers and being boring.
Just kidding I hate numbers and math. And it turns out accounting as I learned in college. Balancing a budget, spreading a sheet, all epic fails. I should have known after I failed 1st grade math. So I checked the next thing in the alphabet, and advertising came up. I remember that I liked to be creative and make dumb basketball videos with my friends, and all the creative commercials on tv, so I decided on copywriting.
So I pored myself into advertising. I watched a movie once about it and figured that was all I needed to do to become a world famous Super Bowl commercial writing professional. So, I decided to go to school at one of the most elite schools that would accept me. A junior college in Idaho. For some reason they didn’t have an advertising program, but they did have a business management program that had one advertising class, so I knew that was for me. I epic averaged most of my classes, such as english (didn’t worry, because why would a copywriter need to know how to write?). But one semester, I had Intro to business, Marketing and and Advertising and got A’s in all three of them. So I was a shoe in to be a copywriter write(just kidding, I know it is spelled rite)?
Well, I had to go to another college to finish up, and between my junior and senior years, I searched really really half heartedly for an internship. No one wanted to hire a free slacker, so I just finished up my last year and pretty much figured that since I had a degree they would automatically want to hire me to be their next big thing.
In the meantime, I got a job at a market research firm, which you know, is like almost being a copywriter. Then spent the next years doing customer service, but always glancing at the old advertising gigs that I clearly didn’t have 50 years of experience for.
Fast forward to today and there is this thing new thing called YouTube. Well, it’s been around for 10 years now, and people have mastered it in a way that they are now millionaires, but finally there is a place where I can do commercials. Maybe not for the SuperBowl, but the next best thing. My blog. So, as you might see above there is a YouTube video. It was written, filmed, produced, directed and has a cameo of me. So, take that ad agencies. I just made my own commercial. I don’t need you. And I plan on making more. So go ahead, and make me less bitter by watching it, subscribing to my channel, leaving a nasty comment and making me internet famous, so I can do this full time.
Bitter Commercial Ben