I've spent an awful lot of time this semester hearing a lot of social media "buzzwords". There is reach, user generated content, remarketing, content curation, funneling,  conversions, and native advertising. But there is one word I've heard more than any this semester and not really wanting to hear:engagements. It's probably because I go to a … Continue reading Bitter Rivalry of the Week: Social Media Engagements vs. People Engagements