I’ve been paying way too much attention in class which is kind of disappointing because I thought I would come to this school and just slide right into my old freshman year habits, which was sleep in all the time, play pranks on the other dorm hall and flunk classes with my sunglasses on. Apparently things have changed in the last oh, I don’t know, 18 years, and all of a sudden I’m the one that’s supposed to make all the adjusting? I don’t think so.
What has been super disappointing is that I’ve listened to teachers, participated in class, finished assignments and turned in homework on time. These terrible new habits have lead to growth, which I’ve learned, kind of hurts your head. I don’t know how you people do it. Changing habits is the worst, and has definitely built my Great Wall of Bitterness one bitter brick at a time.
While building the Great Wall of Bitterness has been a lot of hard work(do you know how hard it is to make my kids do stuff for me so I can relax and watch the television?), I’ve learned about something that hasn’t taken a lot of work to build. My personal brand. I laugh loudly(is that what the kids mean by LOLing?) at companies that spend all kinds of dollars, cents, hammers, nails, buzzsaws, chainsaws and jackhammers and this thing called research to build and publish their brand.
They have to pay for logos, and publish things on Facebook and Twitter, write these new things called blogs, pin things to this thing called Pinstagram, post photos to this other thing called Instaface swapping; it’s all very exhausting. All they really need to do is follow me on this blog and I will show them very easily how to brand.
1.Have the name Ben.
I understand this is kind of hard, because they make have been born with the name Phillis or Nike, or Bill Gates. I understand how rough that can be. I would hate to be named one of those things too. It’s a good thing I was named this, because I would be too lazy to change my name to Ben. There are like court costs, and appearing in public and those things just aren’t worth it. But it might be worth it to get the name, because it is short and easily brandible (brandable?)
2. Be Bitter.
I understand this one can be kind of hard too. Some of you were just born with those sunny dispositions, or with…what are those things called? oh yeah, smiles on your faces. I feel for you people. I really do. To be born with the resting bitter face is a gift. No random people wanting to talk to you, no getting invited to exciting things like parties, no getting jobs automatically because you might be a person that someone would actually enjoying work with. Being born bitter is a gift, because of your automatic ability to detract people.
3. Get a blog.
This is both the easiest thing and the hardest. I could start several blogs in several minutes and I could start posting things and the whole world would start following and sharing and wanting to be my friend in real life. But you need to take the hard route on this one and post dumb stuff that no one would ever want to read. You want your diary yawing with boredom. The best way to get a yawn? Talk about boring you as much as possible. We want grass growing to be interesting in comparison. We want paint drying to be something we look forward to. We want school textbooks about accounting to feel rich and exciting compared to your life.
4. Get branded – I guess you could just skip all that stuff above and just do it the old fashioned way. Get a tattoo with your face on it. Or better yet, get a face tattoo of your face, so they will not be able to ignore your brand.
Well, let’s hope that these things bored the death out of you, so you will want to focus on ANYTHING else besides this post. Mission accomplished.
Bitter Branded Ben