I’ve spent an awful lot of time this semester hearing a lot of social media “buzzwords”. There is reach, user generated content, remarketing, content curation, funneling, conversions, and native advertising. But there is one word I’ve heard more than any this semester and not really wanting to hear:engagements.
It’s probably because I go to a school where old guys are considered a unicorn, or in my case a Twonicorn, the bitter incarnate of a unicorn, which causes menace and mayhem across the school and has two horns. Either way, I’m considered rare and awful. So why do I keep hearing this word engagement all the time?
Well, because engagements are a way to measure whether your social media campaign is getting likes, comments and shares. And in case you are wondering, none of my social media sites get any engagements. If it wasn’t for my blog, I think I would have the sum amount of engagements on all my social media sites as 1. One time someone yelled at my Facebook for being so boring. Of course I didn’t respond to that because it is so boring.
As I previously mentioned, I go to a school populated mostly by young people and I am in a young people’s program. So along with that, there are a lot of human female and male interactions going on. You know, like this flirting thing, and the fake laughing at the terribly unfunny jokes, and awkward attendance at these date things and the terribly bad attempts to socially engage with one another. Unfortunately, because of the awkward engagementing, it all leads eventually to the actually engaging, like the passage of rings onto one another’s fingers, and promposals that take months to arrange, all day to execute and only one moment to totally screw up. Despite all the collasal flops, somehow some people actually end up engaged. It’s all very jarring and very distracting and disconcerting. There is an upside to all of it though. I get to imagine all the crap that happens to these bitter people as soon as the engagement glow happens. It is glorious and terrible. I wish I could be there to witness the bitterness.
So what kind of engagement wins? Is it the social media engagements that are useless to your social media? Or the other useless engagement that makes you the bitternessest.
ARRRRGGGHHHHHH
Bitter Engagement Ben
Good read 🙂 We share same interest- Content Curation. Have a look at my blog and may be share some suggestions to improvise. Have a great year ahead. 🙂
LikeLike
I will take a look. I need to try to figure out a way to monetize this thing.
LikeLike
I’m glad you’re in school and can teach me this stuff. To me, engagement is either the intent to get married or a military operation.
LikeLike
Too bad I’m almost done with school and will then not be able to learn anything new. Not that I learned anything when I was in school.
LikeLike
We’ll need to find a new translator.
LikeLike
Yeah, someone that has the work ethic enough to learn things.
LikeLiked by 1 person
It’s a bitter tie that led to a tie in overtime too so neither social or human engagements got to win. Which makes them both bitter so actually it’s a bitter win all around.
LikeLike
It is that close huh? Sounds like an interesting game. Until you realize that it had to do with engagement. Now I’m off to not engage with people.
LikeLike
Well, this certainly engaged my interest … what’s the matter, have I said the wrong thing?
LikeLike
Yeah, but don’t worry, because I always say the wrong thing. It’s kind of the theme of my life.
LikeLiked by 1 person
I care about neither, to be honest… Although… aren’t I engaged in social media communication with you right now? D:
LikeLike
Almost. For some reason, blogs aren’t considered social media, but I think they are so closely related they should be considered part of it.
LikeLiked by 1 person
I’ve never heard of social media engagements before. So now I guess it’s possible to get social media married. And divorced. And I suppose one would have to pay alimony in bitcoins. Or bittercoins. Perhaps it’s bitter to never fall in social media love.
LikeLike
Ha. Yeah, social media engagement is just when people actually read or respond to your post. Apparently companies want people to “engage” with them. I don’t know people that would really care about that kind of stuff.
LikeLiked by 1 person
Those people exist, but I don’t know them either. And I’m glad of it.
LikeLike
Yeah, I don’t know why lots of people exist.
LikeLiked by 1 person
You can post links from your Blog automatically to your Facebook and Twitter pages from WordPress settings. I don’t remember off-hand how I did it, but if I can figure it out, anyone can. If your blog is the most interesting to other people, you might as well capitalize on that.
LikeLike
I’ve already been doing that since the beginning. My blog does way better with WordPress people, than people that I actually know. They like to ignore me for some reason. Probably because they know my real life bitterness.
LikeLiked by 2 people
You’d love having a preview of my (lack of a) love life. I’m so bitter about the opposite sex I make you seem downright pleasant.
LikeLike
It sounds like you have a whole lot of material for songs. I assume you have tapped into that.
LikeLiked by 1 person
Not as much as I should. I’m currently working on a tune called “Fart in the Wind.”
LikeLike
Now that one sounds like one I could get into, especially after pizza.
LikeLiked by 1 person
I agree. “Engaged” has become one of the most overused terms. I hear it at work constantly; how critical it is to be engaged and engage our customers. Remember when it just meant getting married?
LikeLike
It sounds like we should just be more enraged with our customers. Have we ever met these people? If we did in person I’m sure we would want to just punch them.
LikeLike
Some have made be bitter, to be sure.
LikeLike
People just need to stop being engaged so much.
LikeLike
Social media is a nonsense world which unfortunately the younger among us see as real and often choose to spend more time with than the real people around them. Likes are interpreted as ‘like’ when if fact they mean, ‘saw this’ ‘wtf?’ ‘this was interesting’ or ‘like me back’
I just wrote a post especially for a PR company who asked to feature on my blog but addressed the email to my friends young son who passed away three years ago aged 13. I think that says it all. Social media is fickle, false and used to manipulate the gullible.
As for engagement, I’d rather have 100% reach for those I meet today, that half that for those I will never meet and who will not be there when in times of need or celebration.
LikeLike
I’d like to have a larger reach. The ability to reach out strangle people.
LikeLike
I was engaged and then I got married so I guess I’m not engaged in more ways than one…whatever that means.
LikeLike
Yeah, that is true. No one really knows what you are talking about. But just ask your kids. I’m sure they will tell you how engaged you are.
LikeLiked by 1 person
I would say the actual people face to face engagement makes me bitter. You can’t hide your bitterness when everyone can see your face.
LikeLike
I certainly can’t hide my bitterness. It appears all over my face and body language.
LikeLiked by 1 person
Neither can I so social media engagement is best for me.
LikeLike
Yep, at least you can’t see our bitter faces. You just have to feel the sarcasm and bitterness dripping from our screens.
LikeLiked by 1 person
Right. I am also glad I don’t talk to anyone on the phone. Apparently you can hear the sarcasm in my voice.
LikeLike
I’m still trying to figure out what that little phone app thing is on my phone. Is that to receive phone calls? Why would they require them to have that on a phone?
LikeLiked by 1 person
I don’t know. I am still trying to figure out what to do when my phone emits a sound and the thingy blinks green at me with some sort of icon…..that must be the phone app. I only use mine for selfies and games. And social media.
LikeLike
I know. When it doesn’t ring with the notification for a new text or tweet I ignore it. That ringing sound? No need to answer that.
LikeLiked by 1 person
It will probably be someone you don’t want to hear from…
LikeLike
It’s always someone I don’t want to talk to.
LikeLiked by 1 person
I found the ignore swipe is very helpful.
LikeLike
I need to do an ignore swipe app that allows you to ignore everyone in real life too.
LikeLiked by 1 person
If you perfect that, let me know. I have been working for years on the mute control button on television remotes to actually mute people in real life.
LikeLike
I should have the prototype ready as soon as I get my funding of a billion dollars.
LikeLiked by 1 person
Let me know who the moneybags is behind the operation, Ben. I have some movie script ideas to pitch…..
LikeLike
Once I get that kind of money, I will just be putting that in my bank and not doing anything anymore. But you can talk to my manager about the money.
LikeLiked by 1 person
I will have my manager call yours so they can do lunch.
LikeLike
Yeah, just don’t get us involved at all because you know, way too many words for this guy.
LikeLiked by 1 person
That’s what I figured. I will be too bitter to care so that’s why I’ll send someone else.
LikeLike
Our reps can hash it out, while I’m sitting at the pool collecting checks and watching movies on big screens.
LikeLiked by 1 person
That is why you made the billions of dollars in the first place.
LikeLike
Because I charmed people into thinking they needed to be more bitter than they were already.
LikeLiked by 1 person
You are like the bitter Tony Robbins.
LikeLike
Actually Tony Robbins is the upbeat me.
LikeLiked by 1 person
LOL
LikeLike
That Tony is so anti-bitter, he makes me look bad.
LikeLiked by 1 person
Tony isn’t living in reality. He has never been on public transpo.
LikeLike
Nor has he ever been poor or worked in customer service or listened to one of his lame seminars.
LikeLiked by 1 person
If he would answer yes to any of the above selections he would be bitter. Guaranteed.
LikeLike
Yep. And he would probably be able to guest post for me all the time.
LikeLiked by 1 person
I’m pretty indifferent to both types of engagements, since my social media barely gets any (not that it matters), and I don’t know any people who are dating and getting engaged. Pretty much the only type of engagement that affects my life are those engagements that fill up my schedule and make it harder to do the things I’d rather be doing.
LikeLike
Yeah, I’m pretty much tired of all of them. Especially the ones that make me get out of my seat or off my couch.
LikeLike